Because there is no standard format for online video, content owners currently have to provide a separate version of their media file to support each device and operating system. This transcoding process is labor intensive and expensive and requires multiple copies of the exact same content to be stored redundantly in different formats. Compression artifacts are cumulative, so transcoding causes a progressive loss of quality with each successive generation, known as digital generation loss.

Online video for mobile is growing rapidly, but because of a lack of standards, it’s costly for publishers to create content that works cross platform. Either customers don’t have the right CODEC or plug-in player installed or their device doesn’t provide support for that format at all. The proposed HTML5 standard, which will eliminate the need for maintaining and updating plug-ins, will make the process somewhat easier for consumers, but video producers will still be required to create multiple copies of the same video in proprietary formats to support various browsers.

Popular video players such as Windows Media Player, Quicktime and Flash are implemented in different versions for each operating system and CPU and in the case of mobile, can require that they are explicitly supported ahead of time by the device. In a heartfelt letter posted to Apple’s website in April 2010 (http://www.apple.com/hotnews/thoughts-on-flash/), Steve Jobs, the founder of Apple, explained why he will not allow the most popular video format, Flash, on iPhones, iPods and iPads. Adobe recently announced that they will be completely discontinuing Flash support for smart phones.

Destiny has filed a patent for a new version of Clipstream® that solves these problems by working everywhere. This invention will enable publishers to create a single high quality video which will confidently play on any device and operating system that can access a web page. Destiny’s invention provides a cacheable, cross platform standard compatible with all web servers and browsers, saving up to 90% on bandwidth costs, while ensuring a nearly 100% playback rate without any effort from the consumer.

This new technology will be featured in all new Clipstream® offerings.

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