There are a number of growth paths available to the company, from licensing the watermarking and peer to peer locking patents, to expanding the Play MPE® network to be a mass market consumer offering, to distributing different content types such as video or to different niches such as advertising, video news releases, trailers and high value content such as network TV and radio programming.

The “low hanging fruit”, though, is growing the existing offering, which is still in its infancy. With existing customers, we need to get the encoder in regular usage by more staff at the labels and for them to select more recipients per release on average.

The biggest growth, though, will be through working with the majors to expand usage to their subsidiaries in markets that aren’t yet enjoying the savings and superior service Play MPE® represents. Each of these markets require that we work with their local industry trade association, media outlets and radio to create demand and to meet and train label staff on encoder usage, but this roll out is a scheduled process and this growth isn’t expected to take much of a sales cycle. The main challenges tend to be local development and support issues, such as working with local privacy and spam laws and fitting into local standards, formats, trade association rules and work flows.

We’re currently launching our integration with RCS’s scheduling systems around the world and have established the foundation to launch to a large number of new countries in the fall when the latest new suite of Play MPE® tools launch.

This chart from the International Federation of Phonographic Industries identifies the countries of the world by relative music industry market size by revenue by their members.

System Overview
How it Works
Economics
Server Infrastructure
Competitive Landscape
Partners
Current Penetration
Growth Path