The technological advantage inherent in the suite of Play MPE® tools is helpful, but our most effective barrier to entry for a new competitor is the network effect, where so many labels and recipients actively use our system, that there is a natural reluctance to switch to a competing solution.To enhance that effect, the company has attempted to build an ecosystem of partner companies that embrace MPE® as a standard for the industry.

Globally, we’ve partnered with a wholly owned Clear Channel subsidiary, RCS, to integrate our servers with theirs, so that our customers can immediately access their recipients around the world.Play MPE® content will be available to their customers directly from within their scheduling and radio automation software packages which are in active use at radio in countries around the world. We currently are already integrated into their reporting system, Mediabase, which does real time monitoring of airplay for radio stations around North America. Any time a song they report on is available in our system, a blue note link appears next to the title, giving members with access one click to the content.Destiny uses a technology similar to the consumer product Shazaam to fingerprint outgoing music, so that reporting partners can later tie that fingerprint to on air play to automatically identify on air radio playlists.

Where regional knowledge of local culture and business practices is important, we’ve embraced resellers. For example, in Japan, we’ve partnered with a wholly owned subsidiary of Dentsu, the world’s largest brand agency to leverage their established dominance in the Japanese music industry, where they do concert promotion, fan sites, direct music sales, advertising, merchandising and licensing.

Radio stations used to have to enter data, such as song name, ISRC code, artist, album name, etc. and associated meta data such as beats per minute, intro time, etc. manually into their software packages in a labor intensive, error prone manual process. We’ve partnered with publishers of all of the most common packages to ensure the data labels enter into the encoder is seamlessly and accurately transferred to these packages.

We often have radio chains ask us for customized access for their member stations and we regularly do integration when requested. Recent examples include the BBC, where our server communicates directly with their own syndication servers to reliably deliver content to their users through their preferred mechanism. Labels select their stations in the normal way through our encoder software.

Finally, we’ve integrated our proprietary watermark into a global web crawler belonging to the IFPI, the industry global anti piracy group.This robot visits known torrent and pirate sites and looks into the music for our watermark. If it appears, our server is contacted, that user is immediately removed from our network and the label is notified so they can hold that user responsible for the piracy.

System Overview
How it Works
Economics
Server Infrastructure
Competitive Landscape
Partners
Current Penetration
Growth Path